Details of the partnership have yet to be revealed, but Executive Vice President of Marketing at Iconix Brand Group Jameel Spencer explained how the pairing came about:
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
Can’t say we didn’t see this coming.